Maximizing Marketing Impact and Budget Efficiency with Anthony Valles, Director of Marketing Operations at Saviynt
In this episode of the OpsStars Podcast, Anthony Valles, Director of Marketing Operations at Saviynt, joins Don Otvos to discuss the digital transformation initiative that led to winning the 2022 OpsStars Award, and what he’s focused on this year, including the importance of maximizing marketing impact and budget efficiency.
In this episode of the OpsStars Podcast, Anthony Valles, Director of Marketing Operations at Saviynt, joins Don Otvos to discuss the digital transformation initiative that led to winning the 2022 OpsStars Award, and what he’s focused on this year, including the importance of maximizing marketing impact and budget efficiency.
Anthony details how he joined Saviynt at a time of tremendous growth and transformed the marketing tech stack from what he describes as a Frankenstein to an integrated tech stack that is built to scale, and how along with the tech, success is dependent on a deep understanding of the teams you’re supporting, and getting buy in, then driving change management and adoption.
Now, almost three years later, Anthony shares how they track and measure marketing performance to optimize budgets and what else is top of mind for him, including improving speed to lead at every stage of the journey.
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