Maximizing ROI: Building and Scaling Your Tech Stack for Revenue Growth with Josh Hill, GTM Operations & Technology Leader

Maximizing ROI: Building and Scaling Your Tech Stack for Revenue Growth with Josh Hill, GTM Operations & Technology Leader

In this episode of the OpsStars podcast, Josh Hill, former Associate Vice President of Marketing Technology at RingCentral, joins Don Otvos to unravel the world of RevOps in 2023. They cover strategies for driving sales growth, strategies for assessing tech stack ROI in RevOps, and how to manage globally distributed RevOps teams.

Josh is a marketing technology strategist, specializing in elevating businesses with revenues ranging from $300M to over $2B aiming to expand their customer lifecycle. His expertise includes building GTM strategies, marketing operations, and revenue operations frameworks, focusing on supporting the entire customer journey for late-stage startups and high-growth public companies.

Josh’s background prior to RingCentral includes serving as an Author for MarketingRockstarGuides.com, leading as the Senior Manager of Global Marketing Operations at Kaspersky Lab, and driving demand generation as the Senior Manager at The Economist.

Overview

Key Highlights:

[03:00 – 07:00] – RevOps and Community Collaboration
[08:50 – 12:50] – Growth Stages, Challenges, and Opportunities in RevOps
[12:50 – 18:18] – Strategies for Assessing Tech Stack ROI in RevOps
[18:18 – 20:12] – The Closed Lost Cadence Strategy
[20:12 – 23:52] – Leading Global RevOps Teams
[23:53 – 27:14] – Leveraging Data and RevOps for Effective Prospecting

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“I would also challenge people who are trying to break into the RevOps, whether it’s through sales or engineering, or another path, being curious is important, and leveraging the tool effectively is important, but being a part of those communities is probably your best way to learn and, take interesting ideas from other companies and apply it to your organization.”

Josh Hill, GTM Operations & Technology Leader